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How to Create User and SEO-Friendly Web Contentb


The first rule to effective SEO (Search Engine Optimization) is excellent content creation for your blog or website. Before you can even consider driving visitors and potential customers to your online addy, you must first have quality content.

This article will teach you how to create user and SEO-friendly web content.

Here are methods of creating great content to avoid the dreaded Google Panda or Google Penguin: appropriate paraphrasing, effective keywords, fonts and formatting, informative and interesting content.

Appropriate Paraphrasing


Remember those annoying lectures on plagiarism in your high school or college English courses? There’s a valid reason for it.

Not only can students fail their courses, but plagiarism affects employers and employees in the workplace. People can be fined, suspended (or worse) from their jobs, and the college or company can lose their credibility.

With the onset of the internet, it is so tempting to just highlight a passage from an article, press copy, and then paste it onto a word document. Voila! Who’s going to know?

This little technique is called “farming” in the internet world, and farming (not to be confused with Farmville, the cute program that allows people to cultivate their online crops) can be detected by editors with a nifty little software program called copyscape that detects this sort of, ahem… “borrowing” of a few lines from someone else’s article.

Even more disconcerting than the embarrassment of having to resubmit an article because a couple of phrases are too close, is Google Panda. Along with Panda’s sidekick, Google Penguin, these programs are designed to detect farming and spam.

If your website has been detected to be farmed, have shoddy content, or contain spam or viruses, Panda or Penguin will “punish” your website by lowering your website on a search.

So, if your website was in the #1 spot after a search, and it was detected by Panda or Penguin, your website could be knocked down significantly to 25, or 250, or lower. You get the idea.

So, now that I have given you the anti-farming lecture, take heart! There are methods to make sure that you paraphrase appropriately.

The rule of thumb is, if an author of a work can read a passage on your website and recognize it as his or her own, then it is too close. (Copyscape would probably detect this as well.)

Research a few different articles, and then paraphrase them. Take a few extra minutes, and put the information into your own words, using sentences that you would normally use. (It’s called the writer’s voice.)

Make sure that your voice is consistent in your work. Otherwise, that is a red flag.  It may seem like a hassle at first, but it’s much faster than having to resubmit the article or try to recover from your website being punished by Google.

Effective Keywords


You probably have seen websites that have awkwardly worded phrases in the middle or at the end of sentences scattered all over an article or blog.

The keywords or phrases are bold or hyperlinked and the page looks like a mess. When a SEO professional uses effective keywords, they are scattered on the page in a neat and orderly way.

The keyword is worked naturally into the sentence rather than being added at the end of the sentence. Also, a keyword that is used too many times in an article will alert Google and they will sic Panda or Penguin on your site.

"SEO" word with a mouse over it

Fonts and Formatting

If content on a website is formatted in an awkward way, the blog and website will look unprofessional and the content will be hard to read.

Be sure to use a reader-friendly font (Calibri or Times New Roman are two examples.) Make sure to separate your paragraphs with white space. Having spaces in-between paragraphs will make the print easier for the visitors and potential customers to read the content, as internet readers prefer scannable content.

In the same token, you should also be sure not to have too much white space between paragraphs. (It’s easy to make this mistake formatting, because under page layout in Word, the spacing under the page layout tab will default to 10 point.

Change it to zero, and that should solve the problem.

Interesting and Informative Content

This is the key to excellent content creation. Have something interesting and worthwhile to share with your readers. If you have the gift of humor, by all means make the reader laugh! (Follow #Catfoodbreath on Twitter if you need inspiration.) Just be careful that the humor is appropriate and that it relates to the purpose of your blog or website.

Are you an avid reader, film reviewer, or music buff?  You can write reviews on your blog or website. You can include an inspirational quote or feature a new word of the day.  Share a recipe that worked well, or amuse your readers with a recipe that didn’t go well. Have lists for readers.

Are you a trivia person? Share an interesting fact.  If you have the dreaded writer’s block, invite an expert to be a guest blogger on your website. Adding graphics and photographs will accompany your content.

Finally, if possible, have someone check your work for content and grammar. I firmly believe that every writer needs an editor.

Dennis Rodman was fired from “The Celebrity Apprentice: All-Stars” because in the task, Melania Trump’s name on an advertising poster was misspelled during the presentation.

This is an extreme example, but having misspelled words and grammatical errors will diminish your credibility.  Excellent writing skills will enhance your success in content creation.

Conclusion


Having interesting and informative content, appropriate fonts and formatting, effective keywords, and appropriate paraphrasing skills will ensure that you will create and maintain excellent content for your blog or website, keep the Google Pandas and Penguins at bay, and keep visitors and customers coming back! If you want to understand how to maintenance your website and bring your website in to next level just visit
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