Surfing, shopping & partying are the three main events in Kuta, and interesting attractions are very thin on the ground. The beach is of course very scenic here, if nearly always crowded.
* Bali Bomb Memorial. This is a memorial to the 202 people murdered by the bombs on 12th October 2002, and is on Jl Legian opposite the corner of Poppies II. This is the former site of the old Paddy's Bar, and opposite the former site of the Sari Club, which is still an empty space, next to the Billabong shop. Every year on the anniversary date there is a ceremony mourning those killed or wounded by the bombs. Whilst viewing the memorial, please be calm and silent out of respect. The local Balinese will often be curious to learn if you knew or were related to any of the victims.
* Beach offerings. In the mornings you regularly see Balinese people throwing offerings into the sea, especially when Nyepi is approaching. The best spot is the temple right next to the beach about 200-250m to the north of the Hard Rock Hotel.
* Hard Rock Hotel is something of a tourist attraction and is definitely worth a look and the odd photo.