Online marketing is the new trend of business promotion through Internet. The concept of online marketing
is especially useful for small businesses, who otherwise cant afford
mass advertising through traditional media. Online marketing is
typically low cost marketing with the prospect to reach to the huge
client base effectively. Following are the ways to promote your business
through the channel of Internet.
Email Marketing: Mass emailing is an option to make your customers and prospective customers aware of upcoming programs. Companies would send promotional emails to their customers using the mass emailing features. You can introduce new discounts or referral schemes for the benefit of your customers which can be send to them through emails. However, it can sometimes be difficult to distinguish between spam and genuine promotional emails.
Affiliate Marketing: You can recruit associates who would promote your business in return of commission. The associates would bring customers, visitors and subscribers to your site depending on the services offered by your business. Affiliate marketing channel would let you popularize your business in little time.
Banner ads would display your products on third party websites. These are particularly good because of their prominence and strategic placement in the sites.
Viral Marketing: Viral marketing is a tactic in which companies allow their customers to talk about companys products and services with their friends. The company website may host games or funny quizzes, which the customers can play as well as share with their friends.