Online videos enable you to reach to a larger group of audience. When optimizing for video, the following are perhaps a few steps that is to be taken into account for a wider reach.
- HTML surrounding video: Surround videos with relevant on-page HTML that can be easily indexed by the search engines. This way the search engines can get additional information from the surrounding page as the information contained within a video file can be limited.
- Filename, title, description: It is an unwritten rule that the titles of the video should be catchy and interesting to encourage users to view the video. To put it in simple words it is the necessary information you need to make your rank well.
- Video Files Metadata Optimization: The more metadata describing your video, the more likely someone is to find your video. Remember to place keywords in the keyword tag portion of the website the video is on and anywhere else that requests tags.
- Links and Backlinks: This is same as the regular webpages. You should get as many backlinks as possible with the relevant keywords and phrases as the anchor text for these links.
- Video sitemaps / MRSS / RSS: If you host videos on your site, you need to direct the search engines to your video content via a separate video sitemap, RSS (Really Simple Syndication), or media RSS (MRSS) file.
- Add the keyword “video”: Make sure you add the word “video” to your title, h1 tag, description, metadata etc. This is because many people add the keyword video to their searches.
- Transcripts: These are one great way to make your video be indexed by the search engines because Google prefers it if the format of the transcript is time-coded and saved as a .txt file.
- Flash videos: Not only these take a long time to load but also give a hard time for the crawlers to search. If you definitely want Flash videos, then place them on HTML pages containing text for the search engines to index and a navigation scheme they can follow.